Navigating the Digital Shift: Statistics on Changing Patient Behavior and Online Health Service Trends

The healthcare industry is experiencing a profound transformation driven by digital technologies. As patient behavior evolves, so do the methods and platforms through which healthcare services are delivered and consumed. Here’s a detailed look at the current trends and statistics shaping patient behavior and online health services.

Changing Patient Behavior

Increased Use of Online Resources: Patients are increasingly turning to online resources to find healthcare providers. According to a survey by Tebra, 75% of people search online for healthcare information, and this number is rising, with 77% of patients reporting they seek information online often or sometimes​ (Tebra)​. Online reviews play a crucial role in this decision-making process, with 93% of patients stating that reviews are important when choosing a healthcare provider.

Preference for Digital Interactions: There is a growing preference for digital interactions among patients. Over 67% of patients prefer receiving appointment reminders via text messages, and more than 60% want digital options for scheduling appointments and filling out forms​ (Tebra)​. Patient portals are also gaining popularity, with 37% preferring them for making appointments and 29% for getting answers to questions.

Telehealth and Virtual Care: The COVID-19 pandemic accelerated the adoption of telehealth services, which continue to play a significant role in healthcare delivery. Telehealth not only addresses accessibility issues but also promotes health equity by providing essential services to underserved populations. Virtual care is seen as a crucial tool in overcoming barriers related to social determinants of health, such as location and economic status​ (Healthcare IT News)​.

Trends in Online Health Services

Telehealth Growth: The demand for telehealth services remains strong, driven by the need for accessible mental health services and the convenience of virtual consultations. Payers are increasingly investing in virtual behavioral health solutions to meet the rising demand and address provider shortages​ (Healthcare IT News)​.

Impact of Online Health Communities (OHCs): Online health communities have become a vital resource for patients seeking information and support. Engagement in OHCs significantly impacts health behavior change, as these platforms offer timely and relevant health information free from location constraints. A study highlighted that perceived benefits of OHCs promote user engagement, which in turn positively affects health behavior changes​ (MDPI)​.

Digital Health Economy Trends: The broader health economy is being reshaped by digital trends, with significant growth in areas such as telehealth and virtual care. The 2023 Trends Shaping the Health Economy Report by Trilliant Health emphasizes the importance of delivering value for money and highlights the growing adoption of digital health solutions​ (Evidence-Based Strategy for Healthcare)​.

How Webrika Can Help

At Webrika, we understand the complexities of navigating the digital shift in healthcare. Our expertise lies in integrating advanced digital solutions that enhance patient engagement and streamline healthcare operations. By leveraging modern websites, CRM systems, and marketing analytics, we help healthcare providers improve their online presence, foster better patient relationships, and stay ahead in the competitive landscape.