Seamlessly transitioning a high-volume, multi-channel brand to Shopify, overcoming downtime and performance concerns

Challenge

‍Barkyn recently acquired a competitor and faced the urgent need to transition to a new system while seamlessly onboarding all clients and their subscriptions. The company had initially attempted a partial migration to Shopify for some markets but encountered persistent issues with migrating customer data and integrating essential functionalities present in their previous system. This led to a decline in conversions, loss of clients, and operational inefficiencies. Additionally, the custom authentication method used by the previous system posed a significant obstacle to a smooth migration to Shopify, risking password loss for users. Integration with essential backend systems such as ERP, accounting, fulfillment, and marketing remained incomplete.

Solution:

‍Barkyn partnered with us to address their challenges. We successfully executed a comprehensive migration strategy to resolve their technical and growth pains. Our collaboration with Barkyn resulted in the following key accomplishments and outcomes:

1. Successful Migration: We migrated their largest market to Shopify, ensuring a seamless transition for customers.
2. Headless Authentication System: Implemented a Headless authentication system (Clerk) integrated with Shopify multipass, enabling the migration of all customers across markets without password loss.
3. Custom Functionalities: Developed custom functionalities for the new Shopify stores, leveraging Shopify Plus features, microservices, and the full spectrum of Shopify's API capabilities (REST, GraphQL, Storefront).
4. Checkout Process Extension: Extended Shopify's checkout process to streamline the customer experience.
5. Conversion Rate Optimization (CRO): Implemented numerous CRO functionalities, tracking mechanisms, and automated processes, resulting in increased conversions, average order volume, client retention, and customer lifetime value.
6. Seamless Integration with Klaviyo: Enabled comprehensive customer tagging and personalized marketing flows.

Outcome:

By partnering with us, Barkyn not only successfully migrated their largest market to Shopify but also gained enhanced functionality, automation, and customer experience capabilities. The seamless transition and the implementation of advanced features led to significant improvements in conversions, operational efficiency, and overall customer satisfaction.